Everything's running. Nothing's growing.

That gap is the only thing we work on. Attract, convert, retain, run as one line by the two people you meet in the pitch.

Work delivered for

LG Shein Decathlon Flipkart Bayut Vivo

Most of these will sound familiar.

Every one of them is a break between attracting a customer, converting them and keeping them. Fix one on its own and the others absorb the gain.

Who we're for

Consumer brands entering or scaling in the GCC

Regional launches that need a campaign built for the market, not a global one translated into Arabic.

E-commerce and marketplace teams

Categories where the platform owns the customer relationship and you're renting it back every quarter.

Founder-led brands that need volume

A full marketing function at agency pace, without an agency headcount, run on our model-driven production line.

Swipe for more client types

Attract. Convert. Retain.

One line, three stages, the same two people throughout. Numbers below are what each stage has already returned.

Attract

Get the right people to stop, in the markets where you actually sell.

  • Influencer & creator campaigns
  • Social strategy & content
  • SEO & branded editorial
  • 75M+Views, one campaign
  • $0.005Cost per view
  • 290Creators in 4 weeks

Convert

Find the step losing the most people, and fix that before adding spend.

  • Paid & performance
  • Funnel fixes & landing pages
  • Marketplace growth
  • 7–11×ROAS, quick commerce
  • 1.4→1.7%Marketplace conversion
  • $1.2MFound in 6 months

Retain

Stop paying twice for the same customer.

  • CRM & lifecycle
  • Loyalty & rewards
  • Reporting you can act on
  • 33MLoyalty members
  • $30MIncremental revenue
  • +12%Repeat traffic

Swipe for convert and retain

Six campaigns. Every number verified against a client report.

$150M+revenue influenced across marketplaces in the UAE and India
200M+users reached through growth and loyalty products
75M+views from a single three-market creator campaign
290influencer partnerships closed in four weeks

If we can't defend a target before the work starts, we say so and we don't take the brief. Every figure below comes from a completed campaign delivered by our founders in previous agency, marketplace and in-house roles.

Dishwasher launch, three markets

KSA, Egypt and Morocco. 66 creators, plus SEO and PR.

KPI
4.4M
Delivered
35.7M
  • 75M+Total views
  • 1.8M+Engagements
  • 230+Content pieces

Egypt market shown. Client completion report, 2025.

Dryer campaign, South Africa

30 lifestyle and motherhood creators, single market.

Cost per view
$0.005
Cost per engagement
$0.0046
  • 3.33MTotal views
  • 5.9%Engagement rate
  • 194,851Engagements

Top creator: 735k views at 6.0% ER. 7awi completion report.

One shoot, five channels

A 90-second recipe asset, recut per platform.

Target
147,000
Delivered
150,014
  • 8,213Article views
  • 41,801Snapchat
  • 4 of 4KPIs met

Combined across article, Meta, TikTok and Snapchat.

Loyalty built from zero

130+ stores, web and app. Strategy through rollout.

Repeat traffic
+12%
Basket value
+8%
  • 33MMembers
  • $30MIncremental revenue
  • -5%Payment drop-off

Roughly 20% of Decathlon's top line.

Revenue found in the funnel

Co-branded card and post-purchase scratch cards.

Opportunity
$8M
Delivered in 6 months
$1.2M
  • 42MCard reach
  • $11MLaunch-year revenue
  • 71%→68%Cart abandonment

Scratch cards shown. Card programme reported separately.

Grown on zero ad spend

Our own brand. The method, tested on our own money.

Paid media
AED 0
Revenue
AED 7,000+
  • ZeroAd spend
  • OrganicChannel
  • In-houseOwner

Founded and run by Moiz. Not a client engagement.

Swipe for more campaigns

How an engagement runs.

The same four steps every time, whatever the package.

01

Agree the number

KPIs set per channel before a brief is written.

02

Find the leak

Where attention is already being lost, before any new spend.

03

Build and adapt

One production, cut per platform. One fix, tested before it scales.

04

Report honestly

A final report that says what worked and what didn't.

Intelligence, decision, action

Models do the reading and the production. The two people you're hiring make the decisions. That order never flips.

Intelligence

Campaign, CRM and marketplace data run through models trained on your brand, so the read lands in hours rather than at month end.

Decision

We decide what changes. No model picks who represents your brand or what your margin can carry.

Action

Workflows trained once on your voice, so the change ships the same week it's decided.

Swipe for decision and action

Posts & captionsWritten in your voice
Stills & short-formCut per platform
Pages & sitesBuilt through to live
Weekly reportingAutomated in SQL and Tableau

Three ways to work with us.

What changes is how much of the line we own, not who does the work. Flat monthly fee, no commission on media, no markup on creator budgets.

Presence

Attract only

  • Social media management across two channels
  • Brand-trained content, stills and short-form video
  • Creator sourcing and one campaign per quarter
  • Monthly report against agreed targets

From AED 6,499 per month Our lowest tier, so you have a baseline to work from. Everything above is scoped.

Growth partner

Attract, convert and retain

  • Everything in Full funnel
  • Funnel diagnostics across the whole journey
  • CRM lifecycle, segmentation and triggered journeys
  • Loyalty programme design and rollout
  • Marketplace growth and pricing tests
  • Quarterly planning sessions with both founders

Scoped per quarter Three-month minimum, because retention work can't be judged in four weeks.

Swipe for the other packages

Most brands start on Full funnel. Tell us the number you need to move and we'll point you at the smallest package that can move it, including if that's none of them.

Two people. That's the whole agency.

We spent years at opposite ends of the same funnel. Moiz was in Dubai agencies getting people to stop, on LG, Shein, Vivo and Weber Shandwick. Saket was inside Flipkart, Decathlon and Dubizzle making sure they came back. Same wall, different sides: attention and revenue were never owned by the same team. So in 2026 we stopped handing off and started LunchBreak.

Moiz Attari

Brand, content and creators

  • Five years as day-to-day client lead on LG, Shein, Vivo and Weber Shandwick.
  • Negotiated and onboarded 290 influencer partnerships in a four-week window.
  • Founded Aflaak Perfumes and built the model-driven production system this agency runs on.

Saket Sharma

Growth, monetisation and retention

  • Seven years across Dubizzle and Bayut, Flipkart, Decathlon and Urban Company.
  • Built Decathlon's loyalty programme from zero to 33M members and $30M incremental revenue.
  • Launched Flipkart's co-branded credit card and post-purchase scratch cards, worth $12M+ combined.

Swipe for more on the team

Roles we don't have

Account manager Project coordinator Junior strategist Someone you meet once, at the pitch

We started in 2026 and we're small on purpose. Fewer people between you and the work is the product, not a stage we're trying to grow out of.

Brands our founders have delivered for.

LG
Shein
Vivo
Weber Shandwick
Bayut
SharkNinja
Flipkart
Decathlon
dubizzle group
Urban Company
Gulf
Indomie
Aflaak Perfumes

Work delivered in agency, marketplace and in-house roles. Aflaak Perfumes is Moiz's own venture. Brand names describe experience, not endorsement.

Tell us the goal. We'll build the line that scores it.

Twelve months out, what does winning look like? A market entered, a category taken, a repeat rate that finally holds. Start there and you'll get an honest answer within a day, including if we're not the right two people for it.

Tell us the goal

We reply within a day

Goes straight to saket@lunchllbreak.com. You'll get a confirmation immediately and a real reply within 24 hours.

Rather talk it through

Call, WhatsApp or email the founders directly

+971 55 724 5145 saket@lunchllbreak.com

Follow the work

Campaigns, process and what we're shipping

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